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Thanks for exploring a selection of my work. With nearly twenty years in media and comms, I'm excited to collaborate with you. Please email or whatsapp me to get in touch.

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Some Successful Collaborations

Portfolio

Kind words from clients.

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Ben Freeman

Membership Director at Nike

In the role of Project Manager for Nike EMEA, Koen managed multiple workstreams and creative specialists in a very complex matrix environment.

This was not an easy project to tackle, but Koen implemented helpful tools and meetings and kept the project on track. 

 

With his calm, detailed and good-humoured approach Koen is always a pleasure to work with, and I would recommend Koen to any organization seeking a skilled and experienced Project Manager.

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Anatol Kuschpeta

CEO of NewLife University

For the last 4 years we have done several projects with Koen Oosterbroek. He always surprises us by giving more then we expected. His creativeness and professionalism are beyond expectations. He never missed a deadline. For us as a production company this is key because we work with major accounts. Our clients are Rabobank International, Ernst & Young, DSM and Ahold and others. They expect the best.

 

What I as entrepeneur especialy like is the fact that Koen always says ‘Yes, it is possible’. We never talked about working hours, only about end result and cutting edge solutions. Not only he is able to make it, he also understand the bigger abstract picure our customers tell us.

 

I would like to thank Koen for the last few years and love to work the coming years with him.

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Paula Kuiper

Head of Marketing at

Paula's Choice Skincare

Koen started as an designer and became the Creative Lead of our European headquarters. because of his managerial skills, innovative way of working and strategic mindset. Within our international environment, Koen knew how to handle different cultural demographics and became a very important creative partner.

 

Koen has a unique way to look at things from a marketing and creative perspective. He remains calm and sober despite our fast-paced work environment, managing multiple projects simultaneously. He knows how to use data to drive results, spearheading projects that ultimately contributed to PC's enormous growth in the EU.

 

He is very hard-working, and his creativeness always exceeds what we expect. I will be looking forward to working with Koen again.

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Django Weisz Blanchetta

Managing Director at Superheroes Agency

Koen is an absolute pleasure to work with. What distinguished him from others was his ability to think strategically and pragmatically.

 

He didn't only show his talent for design and animation. He managed a clear overview of what had to be done and handled matters on-point to meet the deadlines. Besides this, he had very a proactive approach.

 

Without a doubt, Koen is able to spot opportunities and provide adequate solutions to any creative challenge.

Sr. Project Manager
Nike
Membership Marketing
Via agency 2022-2023

As Sr. Project Manager at Nike EMEA (Europe, Middle East, and Africa) from August 2022 to April 2023, I led the setup and scaling of a new Nike Membership in-house team, developing a comprehensive membership strategy and ensuring brand coherence across all platforms together with the Creative Director. Managing a diverse team of marketing specialists, I oversaw multiple projects, including global content strategies for both online and in-store touchpoints. I bridged communication between U.S. and EMEA headquarters, aligning and deploying key marketing initiatives. I introduced new project management tools and streamlined workflows, enhancing efficiency, saving time, and boosting ROI through (pod)testing and reporting. Additionally, I helped to craft global assets, key visuals, internal newsletter and a reporting structure to keep internal stakeholders informed of progress and achievements.

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Founder



2020 - today

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I launched a premium brand at the forefront of crafting exquisite educational kits for legal plant medicine, committed to enlightening individuals on safe and respectful usage for personal development.

 

Result:

  • 'Excellent' rating on Trustpilot with 50+ only 5 star reviews.

  • Pioneered as the world's first succesful premium brand for premium cases in the plant medicine space.

  • Helped over 1000 people use plant medicine in a more healthy, respectful, and conscious way. 

  • Cultivated a thriving global community, engaging with over 5,000 followers on a monthly basis.

  • Launched an insightful podcast, extending our reach and deepening our impact in this sphere.

Podcaster
Plant Medicine Education

Engaging in in-depth interviews with leading researchers, professionals, and academics. Both podcasts aim to inform the public about scientifically proven effects of plant medicine, their positive effects and how they should be carefully approached in order to create a more healthy society.

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Founder iPhone app (iOS)




2011-2014

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I designed and developed the productivity app Vida in 2013. The app had a unique approach to goal setting and to-do lists. 

Vida was a completely unique ‘gamified’ productivity app. Users earned points and leveled up while working on their personal development. The app provided a clear overview of a person's life and achievements.

Downloads: 32k

Review score: 4.7/5

What touched me the most was the people sending me e-mails about how much it improved their lives.

I decided to sell the app to another company after it had reached thousands of active users.

Founder NGO
 

 

 


2017 - 2021

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Dedicated to the power of generosity, I developed 'GivingPlatform,' an online platform that enabled the gifting of personalized surprises to over 2,000 underprivileged individuals. This initiative, crowdfunded and featured on Dutch national radio, has delivered over 1,000 surprises to families in need and the elderly living alone. Now, primarily operational during holidays, GivingPlatform represents a commitment to community spirit and meaningful connection.

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Co-Founder
Creative Residence
'PLAN 14'
2015 - 2020

After a winning pitch to the municipality of Amsterdam, I co-founded a local space with a team of other creatives. Together we built a unique creative environment in the center of Amsterdam for hundreds of artists to find a place to connect, live, and work. We built a central residence for talented creatives that included cowork spaces, ateliers, production studios, dance halls, and private dorms.

Results

+ Provide affordable spaces for 100+ talented creatives.

+ Enabled hundreds of multidisciplinary projects to develop between artists.

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